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Contemporary new look for Nepenthe’s Altitude Collection
The Nepenthe Altitude series has been given a packaging refresh with a stylish, contemporary new look.
8 Feb 2021
The design features topographical contour lines embossed onto the label to highlight Nepenthe’s Adelaide Hills’ origins and marks a shift away from its previous traditional feel to a more premium positioning. ‘Altitude’ has also been added to the front of the label for the first time, referencing to region’s cool climate and high altitude.
The Altitude range is sold in leading independents with BWS and Dan Murphy’s also stocking the Altitude Sauvignon Blanc nationally, which is the best-selling Sauvignon Blanc in South Australia.
A pack refresh for Nepenthe’s Premium Selection is also in the pipeline, which will complete the portfolio’s repositioning as the brand dials up its premium and contemporary attributes.